The development of technology has brought about significant changes in the recruiting industry. Although traditional email is still a common technique for luring talent, it doesn’t always provide the speed and ease of use that the contemporary labor market demands.
In turn, text messaging is becoming increasingly popular in candidate communication due to its simplicity and accessibility. Thus, it is vital to understand how text messaging can change the recruitment process and what advantages it has over email.
Major Benefits of Text Messaging in Talent Acquisition
Their efficiency and speed are among their primary benefits. Recent research indicates that within the first three minutes of their arrival, at least 90% of text messages are read. This is a remarkable rate when considering that only 20–30% of emails are opened within the first hour of being sent.
Thus, text messaging speeds up the hiring process by enabling recruiters to communicate with candidates very quickly. Given that most individuals check their smartphones every few minutes, text messages are frequently less likely to be ignored.
Before reviewing other equally relevant benefits, we’d like to add that ensuring convenient and efficient communication at all stages of recruitment is an essential component for large enterprises. In such cases, the use of specialized enterprise SMS solutions becomes a beneficial step towards improving the quality of interaction with candidates.
Enterprise SMS integration allows companies not only to automate selection processes but also to create a more personalized approach to each potential employee. With enterprise texting solutions large companies can efficiently process a huge number of applications from candidates without losing quality of communication and maintaining a high level of engagement. It also ensures a steady flow of qualified personnel without delays.
Less formality
Text messages create a more informal and personalized style of communication. As a result, recruiters can form a closer relationship with candidates, which increases the likelihood that the candidate will accept the position.
Speed of response
Candidates can quickly provide feedback via SMS due to the ease of the process, which allows recruiters to quickly assess their interest and decide on the next steps.
Personalization of communication
Recruiters can quickly and efficiently customize personalized messages for each candidate. This makes communication more individualized than standard email.
Ease of access
With text messaging, candidates can quickly check messages without opening a separate email or downloading unnecessary applications, as they are accessible directly through standard mobile devices.
Versatility
Recruiters may easily connect with candidates using text messaging, even if one don’t always have access to the Internet. This makes it possible for recruiters to connect with more applicants in more locations, including individuals who might not always have access to email.
Given the above factors, we understand that text messages sometimes even replace traditional methods of communication, providing recruiters with a more powerful tool for effective interaction with applicants.
Technologies for Automating Text Messages
Automation technologies are becoming increasingly popular in the recruitment process. After all, they can significantly increase the efficiency of interaction. The use of such solutions not only saves time and resources, but also increases the level of candidate engagement.
Personalization and segmentation of candidates
Based on previous interactions or the candidate’s status, the system can automatically adapt the content of the message to make it more relevant and attractive to the recipient.
Automated reminders. Scheduling
If a candidate doesn’t respond to a request or something else happens, the system can automatically send a reminder to get their attention. Text messages can also be scheduled for specific time intervals. This allows recruiters to effectively manage their schedule.
Integration with other platforms
Modern platforms for SMS communication often integrate with other systems. For example, with ATS or CRM. This is very convenient because it allows you to:
– automatically collect data about candidates,
– update their status,
– track progress and interactions,
– plan the next steps.
Use analytics to improve the recruitment process
Platforms can track how many candidates opened a message or how quickly they responded. Such data allows recruiters to adjust their communication strategies.
Summary
Text messaging is becoming increasingly popular in the talent acquisition process because it offers many advantages. In particular, speed and convenience, as well as accessibility. This makes them much more effective than traditional methods of communication.
Recruiters can also greatly boost the effectiveness of the hiring process by using technology to automate text messaging.
As a result, text messaging has emerged as a crucial component in hiring new employees, and as new technologies advance, its use is likely to further increase. Therefore, recruiters and companies should pay attention to this tool to remain competitive in today’s labor market.
