The easiest way to become recognizable in the world is through social media. Whether you’re building a personal brand or promoting your business, social media is a free and creative way to put yourself and your product in front of millions of people.
Simple in theory, social media requires a lot of creativity, legwork, and strategy. When it comes to gaining attention from the world and retaining that attention, it comes down to social media engagement.
Through likes, comments, saves, and shares, social media prioritizes content that attracts high user engagement rates.
You can be creating fantastic content, but you aren’t getting the engagement you need to be promoted by the social media platform’s algorithm.
By the end of this article, you will be equipped with the strategies to increase social media engagement to promote yourself or your business’s social media marketing.
TikTok
The hot new trending social media platform since 2020 is TikTok. With short-form video content, users can engage with hundreds of pieces of content in just a couple of hours.
Understand the Algorithm
The secret sauce to TikTok is it’s incredibly accurate algorithm. With the For You page, the app can successfully put relevant content in front of the user.
When you understand how the algorithm works and how to create an engaging and interesting hook in the first three seconds of your video, you’ll retain more attention and convert it to active user engagement.
Hop on Trends
Trending content can blow up on TikTok. Stay on top of trending sounds, video formats, concepts, and dances. Use these trends to your advantage to ride the wave of high engagement.
Engage with Your Audience
When you want to increase social media engagement, you must also engage with your audience and followers.
Respond to comments via written text or create a video reply to specific comments. When you acknowledge your followers, they are more likely to engage with your content.
With 1.4 billion users, Instagram is the second-most used social media platform. Users and brands can upload photo and video content and even cross over from their TikTok account with the Reels feature.
Optimize Your Profile
Instagram puts a lot of importance on an account’s biography. Use keywords and hashtags to optimize your profile, telling your audience and followers the type of content they can expect from you.
An optimized profile will push your content in front of a relevant audience who will engage with it.
Leverage Instagram Stories and Reels
One of the best ways to get your followers to actively engage on Instagram is through stories and reels. You can set polls, ask questions, and more to get your users to engage with you.
Use Hashtags and Geotags
While it’s important to use hashtags wisely that pertain to your niche, geotags can greatly increase social media engagement on Instagram.
In fact, 67% of “travel enthusiasts” use Instagram to plan their next trip. So, if you’re posting from somewhere desirable, your content could appear in particular searches based on its location.
Reddit is an online forum with lax user rules and niche communities for everyone with all types of interests to find like-minded people and message boards.
Understand the Community
Finding and understanding the right community for your interests is optimal for getting engagement on Reddit. The content you post should be relevant to the threads you’re part of to cater to the group’s interests and conversation topics.
Provide Value
When posting on Reddit, it’s important to provide value to the conversation. Think of Reddit as a classroom or meeting. It doesn’t look great to simply agree with the person who posted before you. Share a valuable opinion or piece of information to stand out and drive engagement to the conversation and your response.
Time Your Posts
Knowing the best time to post your content in certain Reddit threads can greatly increase social media engagement.
For example, the best time to post in the r/movies thread is on Mondays around 6 pm. The best way to ensure you’re posting at optimal times without being glued to your device is with an automated Reddit scheduler.
When building a professional personal brand or business, LinkedIn is one of the most authoritative social media platforms to do it. You can network with others in your industry and generate new business or job offers simply through your content.
Create Value-Driven Content
When your goal is to increase social media engagement on LinkedIn, it’s crucial to understand the importance of creating value-driven content.
Users on LinkedIn don’t scroll through their timelines mindlessly, looking for entertainment. They are looking for information, advice, tips, and insights into professional industries, current events, and more.
Engage in Networking
You scratch your network’s back, and they’ll scratch yours. When you frequently engage with your network’s posts and content, they are more likely to engage and support yours.
The beauty of LinkedIn is that when a connection engages with your post, it can show up in the feed of their network connections, creating an ever-reaching web.
Use LinkedIn Groups
Find niche groups on LinkedIn to contribute your content. Posting specialized content in groups with like-minded people can greatly increase engagement with your profile. Catering to a specific industry with related content means you’ll have more eyes that are interested in your content.
Increase Your Social Media Engagement and Grow Your Digital Presence
With these platform-specific tips for social media engagement, you can see your follower count grow along with loyal fans and customers.
It’s important to remember that social media changes constantly. What works one day might not work the next. So, experimenting with new strategies and content creation is necessary to continually increase social media engagement.
