For a mobile app developer, data analytics is a valuable tool. Analytics offer developers insights into the development process, allowing them to understand user behavior better and optimize the applications.
Mobile analytics can help developers improve user experience and engagement, reduce acquisition costs, and make the app more effective. Developers can effectively track their progress with analytics as they work towards achieving their goals.
Considering the importance of analytics for developers, the following is a step-by-step guide to mobile app analytics:
Tracking Installs
Tracking the number of times your app is downloaded or installed is the first step to mobile app analytics. Mobile app analytics will tell you how many users install your app, the share of loyal users, the advertisement placements & campaigns that generate the most traffic, and which devices your customers prefer, among others.
By tracking installs, you will find out which channels generate the most traffic and should be optimized. You will also learn about in-app actions after installation, which can offer insight into the app’s usage.
Analyze Information About Customers
It would be best to use mobile app analytics to know your customer better. Mobile app analytics tools are excellent for learning user behavior on your app. You can get a lot of information from the analytics, such as who uses the app, their age, how often they use it, how long they use it, etc.
You can use the data from the analytics to optimize the app and target your ads more effectively. The information will also help you interact with app users more effectively than you would without it.
User Interaction Analysis
Another benefit of using mobile app data analytics is that it will help you improve user experience and interaction with the app. It will also help you fix technical problems the app might be experiencing. The information you gain from user interaction analysis will significantly help optimize the funnel.
You can then make changes to ensure the sales funnel is as effective as possible or make changes to your app’s content. Fixing bugs and technical issues, for example, app crashes and slow load times, will also help improve user interaction.
Track Events
Events refer to any user interaction with any of the app’s elements. ‘Event reports’ primarily consist of ‘group’ behavior. It would be best if you used mobile app analytics for event tracking as it can provide you with a lot of helpful information such as the number, value, and frequency of events.
For example, you can learn when most users interact with your app, how often they submit information, and the most used features. You can then remove the unwanted elements and add more rewarding ones that users are more likely to utilize.
eCommerce Tracking
Ecommerce tracking is a valuable use of mobile app analytics if you have an app where you sell products. One of the insights data analytics provide is about the customer journey. You will be able to map the journey from the first visit to the purchase.
You can hence find out any bottlenecks and streamline your sales funnel. Information you can gain from eCommerce tracking includes transaction volume, types of purchases, buyers’ geographical location, repeat purchases, average cost, most popular products, etc.
Set Goals
A goal is any user action within the application that adds value to it and hence the success of your business. Goals include user purchases, ad clicks, interaction times, rating increases, etc. Goals will help you evaluate your app’s performance and marketing campaigns so you can make improvements.
Though mobile app analytics offers plenty of insight into your app, they are a means to an end. If you use the guide above, you will get tremendous value from mobile app analytics. Proper use of the guide will help you improve your app and take it to new levels.
