AI answers now shape which brands buyers consider, so tracking how often ChatGPT, Perplexity, and Google AI Overviews mention a brand has become its own budget line. Profound is one of the platforms teams evaluate first. As of October 2026, its brand pricing page lists a free seven-day Trial and a custom Enterprise plan. That suits large organizations with a procurement process.
Many teams want something different: a published price, a faster start, or a tool that fits their existing SEO stack. This guide covers nine alternatives, what each costs, which AI search engines it covers, and who it fits best. Each entry is based on published vendor information.
TL;DR
- OtterlyAI is the recommended starting point for most teams, with published plans from $29 per month, daily tracking, and a free trial that runs a team’s own prompts.
- Peec AI, LLM Pulse, ZipTie, and Scrunch are dedicated AI visibility platforms with different price and coverage trade-offs.
- Semrush, Ahrefs, Nightwatch, and Writesonic add AI tracking to SEO or content tools, which suits teams already paying for them.
- Profound fits best for large enterprises that need up to nine engines and SOC 2 Type II under a custom contract.
What to look for in a Profound alternative
Four questions sort the options quickly:
- Access: Is the price published, and can a team start without a sales call?
- Coverage: Which AI search engines are included, and which cost extra?
- Metering: Does the tool charge by prompts, checks, or domains? This decides cost as usage scales.
- Action: Does it only report visibility, or does it also audit pages, export data, and connect to reporting?
Profound earns its place when enterprise needs dominate. Its Enterprise plan covers up to nine answer engines and SOC 2 Type II compliance (tryprofound.com/pricing, October 5, 2026). The tools below fit teams with different priorities.
The nine alternatives at a glance
| Tool | Entry point (October 2026) | Coverage highlight | Fits best when |
|---|---|---|---|
| OtterlyAI | $29 per month (Lite) | Four engines included, three add-ons | A self-serve start with audits and reporting |
| Peec AI | €85 per month (Starter, 50 prompts), €70 billed annually | Three models per plan from six options, more as add-ons | Daily tracking and benchmarking |
| LLM Pulse | €49 per month (50 prompts) | Five engines, weekly refresh | Weekly data is enough |
| ZipTie | From $42.75 per month, usage-based | Seven engines, including Google AI Mode and Copilot | Pricing that scales with the prompts and engines chosen |
| Scrunch | $250 per month (Core, 125 prompts) | Four engines on Core, nine on Enterprise | Content delivery tied to visibility |
| Semrush AI Visibility Toolkit | $99 per domain per month (25 prompts) | ChatGPT, Google AI, Gemini, Perplexity | The team already uses Semrush |
| Ahrefs Brand Radar | $199 per month per AI platform, sold standalone | Six platforms at $699 per month | The team already uses Ahrefs |
| Nightwatch | €79 per month billed annually (50 AI prompts) | Six AI platforms inside a rank tracker | Rank tracking is the main job |
| Writesonic | $79 per month billed annually (Starter, 50 prompts) | Three engines on self-serve plans, eight on Enterprise | Content and tracking in one tool |
Pricing and plan details were checked in October 2026 and change often. Confirm them on each vendor’s site before buying.
Dedicated AI visibility platforms
1. OtterlyAI
OtterlyAI is an AI search optimization platform with three published plans: Lite at $29 per month for 15 prompts, Standard at $189 for 100, and Premium at $489 for 400. Annual billing saves 15%. Every paid plan tracks ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot daily, while Claude, Google AI Mode, and Gemini are paid add-ons. The free trial runs a team’s own prompts and needs no credit card, and every paid plan includes unlimited team members.
Every paid plan also includes the AI Prompt Research Tool, the Brand Visibility Index, and a GEO (Generative Engine Optimization) Audit that runs on any URL. Standard adds unlimited workspaces, a Looker Studio connector, API and MCP access, and Agent Analytics, which shows which AI agents visit a site through server logs.
Fits best when: a team wants to start without a sales call, report to clients or stakeholders, and audit pages before connecting any data. For most teams outside an enterprise procurement process, it is the practical starting point.
2. Peec AI
Peec AI is a dedicated AI visibility platform that runs prompts daily and benchmarks a brand against named competitors, starting at €85 per month for 50 prompts (€70 billed annually). Every plan tracks three models chosen from six: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, and Naver AI, and Perplexity and other models are paid add-ons. Every plan includes unlimited users, and a free trial is available.
Fits best when: daily tracking with competitor benchmarking is the priority.
3. LLM Pulse
LLM Pulse is a dedicated AI visibility platform that starts at €49 per month for 50 prompts. It tracks five engines: ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews, with a weekly refresh on self-serve plans. Plans include unlimited seats, citations, and sentiment tracking, and a 14-day free trial is available on its first three plans.
Fits best when: weekly data is enough and a larger prompt count at a low entry price is the priority.
4. ZipTie
ZipTie is an AI search tracking platform from the team behind the Onely SEO agency, with usage-based pricing from $42.75 per month. Its current platform, ziptie.ai, tracks seven engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Bing AI Overview. Plans include unlimited seats and projects, and a seven-day free trial runs 25 daily prompts.
Fits best when: pricing needs to scale with the prompts and engines chosen.
5. Scrunch
Scrunch is an AI visibility platform whose Core plan costs $250 per month and includes 125 prompts and five site audits per month. Core tracks four engines: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, while Enterprise is custom and covers nine. Core includes five user licenses, and the seven-day free trial includes 100 prompts and three page audits. Its Agent Experience Platform (AXP) serves AI-optimized content to AI agents that visit a site, and Sitecore announced its acquisition of Scrunch on June 3, 2026.
Fits best when: a large site needs AI visibility tied to content delivery.
AI visibility inside SEO and content suites
6. Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit tracks brand mentions in AI answers and costs $99 per month per domain, with 25 tracked prompts. It covers ChatGPT, Google AI, Gemini, and Perplexity. A seven-day free trial is available, extra domains cost $99 each, and 50 more prompts cost $60 per month.
Fits best when: a team already works in Semrush and tracks a single domain.
7. Ahrefs Brand Radar
Ahrefs Brand Radar is an AI visibility tool that links AI mentions to Ahrefs’ web index, with each AI platform index starting at $199 per month. It covers six platforms, which cost $699 per month together: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Microsoft Copilot, and Gemini. Brand Radar is sold as a standalone tool, and a purchase also comes with an Ahrefs Free account.
Fits best when: Ahrefs is already the SEO base and AI mentions should sit next to backlink data.
8. Nightwatch
Nightwatch combines SEO rank tracking with AI tracking, and Starter costs €79 per month billed annually, with 500 keywords and 50 AI prompts. AI tracking covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, and Google AI Overviews. Starter includes unlimited seats, and a 14-day free trial is available.
Fits best when: rank tracking remains the main job and AI tracking is a secondary need.
9. Writesonic
Writesonic bundles content creation, SEO tools, and GEO tracking in one subscription, and Starter costs 199) tracks 100 prompts, Growth ($399) tracks 200, and Enterprise tracks eight platforms. A seven-day free trial is available. OtterlyAI measures and audits but does not write or publish content, so teams that want drafting and tracking in one tool should weigh this option.
Fits best when: a team wants to create content and track AI visibility from one login.
Conclusion: start with real buyer prompts
The right tool depends on how a team buys and what it already pays for. Teams that want published pricing and a quick start can begin with a dedicated platform. Teams that work inside an SEO suite may find its AI add-on enough. Teams that need enterprise governance can look at Profound. For most other teams, OtterlyAI pairs a published entry price of $29 per month with four engines by default, a GEO Audit that runs on any URL, and no sales call, which makes it the recommended starting point.
To compare tools fairly, teams can pick 15 questions their buyers ask and run them for a week. Where a brand appears, and where competitors show up instead, shows which tool and plan fit.
Teams can run that test in an OtterlyAI free trial, with their own prompts and no credit card.
