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When it comes to implementing a digital marketing campaign, there are various routes modern brands can take. In recent years, we’ve seen a boom in the popularity of video content, particularly short-form videos, and global companies have scrambled to take advantage of this new opportunity.

For beginners to the world of video content creation, it can seem like a daunting and confusing undertaking. We’re here to demystify the process and have put together a novice’s guide to video marketing. Read on to find out more.

Identify Your Target Audience

One of the first things you need to do when you begin planning your video marketing strategy is to identify your target audience. This will determine the direction of your campaign and will be a major influencing factor in several key decisions further down the line.

Start off in broad terms, think of the general demographic your business targets, and then begin breaking that down into smaller, more individualised groups.

Once you have successfully segmented your target audience, you can assess how to target specific groups. This can be done through the style and tone of the content you produce and will determine the best channels to promote your videos.

Work With A Media Partner

The distribution side of a video marketing campaign can be one of the most difficult aspects for novices to get their heads around. Sometimes, it’s best to leave this part to the experts while you focus on the creative aspect of your campaign.

Check out Red Bee Media, they can distribute your content to your target audience across multiple devices and can offer you invaluable media playout advice.

Social Media Is Key

Social media is the most important vehicle for broadcasting marketing content of all kinds, video content in particular. It’s vital that you maintain a consistent presence across all of the major social channels, but you should pay particular attention to platforms that attract your target audience. Research and analyse which demographics are present on which platforms and adjust your video marketing strategy accordingly.

Make Use Of Creative Tools

Just shooting and uploading a video simply isn’t enough these days. Viewers have come to expect a high degree of entertainment from the video content they see, so you will need to flex your creative muscles if you want to keep up with your competitors.

Thankfully, modern technology has meant that it is now easier than ever to produce high-quality video content. In-app editing tools can be harnessed to produce quick, punchy videos, while more complex industry-standard editing platforms are perfect for exploring more creative options and making your content look truly professional.

Pay Attention To Current Trends

Staying on top of current trends and accurately making future predictions is an integral part of a successful marketing campaign. Video content is just as susceptible to trends as any other form of online digital media, so it’s important you are aware of what’s happening in the wider social media landscape.

We can use hashtags as a useful indicator for what’s currently popular. These can be incorporated into your own content to associate your videos with particular industries and communities. The use of audio clips has become prevalent in modern video content, search for trending audio clips and work these into your content and consumers will perceive your brand as cool and social media-savvy.

Conclusion

Don’t feel put off by the thought of implementing your very first video marketing strategy. Everyone needs to start somewhere, with the correct research and planning you can kickstart your campaign in style and start making videos like a pro.