Social media recruiting continues to grow each year. It’s up to employers and recruiters to embrace this trend.
Companies must develop new methods to find, attract and recruit candidates spending time on these platforms.
Whether you like it or not social media is here to stay with new mediums, sites, and apps popping up all the time. Let’s dive into the social media recruiting statistics and see what numbers say.
Social Media Recruitment Data
Is your company recruiting department up to speed on the latest social media best-recruiting practices?
If not, it’s probably time to brush up on the subject and sharpen those sourcing skills. Nearly 3.5 billion people worldwide use some type of social media.
A survey conducted by Monster found that 65 percent of respondents would be opening to hearing about a new job opportunity.
If they were informed about it by a personal connection in their social network.
The use of social media when finding a new job has been increasing for over a decade. In fact, Glassdoor states that 79 percent of job seekers use social media when conducting their job search.
Over 84 percent of organizations are recruiting via social media with another 9% planning to do so that haven’t already.
One recent survey found over 85 percent of employers said social media helps them find and engage passive job seekers.
Hiring and Screening Candidates on Social Media
70% of managers said they have had success hiring candidates through social media. This makes perfect sense as that is where the millennial candidates are now found.
A survey conducted in 2020 of 1005 hiring decision-makers by the Harris poll found that 67% of employers use social media sites to research potential job candidates.
70% of the employers in this same survey also believe that every company should screen potential candidates’ social media profiles when considering them for a job opportunity.
The Harris poll found that 21% of hiring decision-makers or 1 in 5 said they are not likely to consider a candidate without a social media presence.
A survey conducted by CareerBuilder found that 54% of employers ruled out a candidate due to finding something on their social media profile that they didn’t agree with.
LinkedIn Recruiting Statistics
Linkedin is still the top dog when searching for candidates. There are over 706 million users over Linkedin the largest social media business networking site. Linked users by country continue to increase year over year.
More than 90% of recruiters search for candidates on Linked in to fill company job openings. Over 50 million companies have a presence on Linkedin.
According to Linkedin’s own data 46 million students and recent graduates are on the platform. This makes Linkedin a prime target to find and attract entry-level college graduates.
This is a growing trend as over 51% of college graduates use Linkedin.
Social Media Recruiting Strategy Requires New Thinking
Job boards don’t deliver like they used to. As software developer recruiters we see changes happening every day.
Five to six years ago you could post jobs on the major job boards and get quality applicants for a variety of technology-related positions.
Sure you would get a bunch of bad matches but there was usually a gem or two that was a fit for some roles you were working on.
These days those same types of candidates exist but you don’t find their resumes on a job board usually. I mean have you taken a look on a job board like CareerBuilder lately?
Well if you haven’t don’t worry you haven’t missed much. It’s filled with tumbleweeds with hardly resumes for much of anything.
I mean you can still find some nice talent in places like Indeed, Dice, Monster, and Ziprecruiter. However, it all depends on the type of roles you are looking to fill.
Why is this happening?
It’s no secret the younger generations are growing up with social media in their faces 24/7. So if you want to find them for your open jobs you need to engage them on their turf. Set up drip campaigns on social networks to acheive this.
A study by the Aberdeen Group found that 73 percent of job seekers between the ages of 18 and 34 found their last job through social media.
The new generation of job seekers expects you to seek them out on places like Linkedin, Stackoverflow, user groups, Github, Facebook, TikTok, and other places.
What Are The Best Social Media Sourcing and Recruiting Tools?
There are many tools out there to engage candidates on social media platforms.
These include tools for sending email sequences to candidates, tools for texting candidates, and recruiting tools for finding emails and phone numbers to contact candidates directly.
Signal hire has an internal searchable database with millions of candidate profiles you can browse through and find information for.
They also have a Chrome extension that works on places such as LinkedIn, Facebook, Twitter, Dribbble, Gmail, Xing, Quora GitHub, MeetUp, and more.
They find candidate emails and phone numbers making it easy to contact candidates about open job opportunities. You can add unlimited team members to your account which some other tools don’t allow you to do.
Seekout has a Chrome extension that finds the email and phone numbers of candidates on social media sites like Twitter, Facebook, Linkedin, and others.
They also have a searchable internal database with millions of candidates that you can drill down by various filters such as diversity, graduation date, and many more.
If you’re just looking for a candidate’s email from Linkedin or Github profiles Nymeria has you covered. You can add unlimited team members to your account as well which is a nice feature.
This is another great sourcing tool that has a Chrome extension that works well on Linkedin. It finds phone numbers and emails of candidates to reach out to.
Depending on the ATS system you have it can also automatically search for candidates and add them to your database. This saves you time and money.
When you send emails to candidates you want to make sure they are opening them. Hubspot has a Chrome extension that tracks when your emails are opened making sure you know if the candidate is reading them.
You can also set up drip campaigns to gently remind candidates about your open job opportunities.
The need for Social Media Marketing skills will keep increasing. New forms of social media platforms such as TikTok spring up all the time. Social sites such as Instagram have exploded over the past of years.
Hiring processes much adapt and change to engage these younger generations of candidates.