As marketers, we need to constantly be thinking about what the next big thing is. The internet moves at a breakneck pace, and if you aren’t always coming up with new ideas for how to reach your customers, they will go elsewhere.
This article discusses some of the best ways that marketers are doing now to get better ROI on their marketing efforts.
Using New Technologies
As MTA continues to evolve with new technologies like big data analytics becoming more widespread, so too will marketing strategies grow in sophistication as they become increasingly customized for each unique customer journey. These personalized experiences lead customers down a path that’s right at their fingertips – literally!
Therefore, multichannel marketing no longer works as it once did because people have the power to choose the information they want to consume.
With smart devices being used by over half of all consumers worldwide, it makes sense that tailored content would be optimized for different screens including mobile apps, tablets, or even your living room TV if you’re trying to reach cord-cutters who have shifted towards streaming media platforms. People can access information from a variety of sources.
Last but not least, marketers can also rely on innovative and advanced tools to help them achieve better ROI. With the rise of machine learning and artificial intelligence (AI), many platforms that were originally designed for sales teams are now being adapted or built from scratch with marketing needs in mind.
Finding New Ways To Measure Marketing Performance
That’s why digital marketing has become so popular among marketers, as they can track customers’ interactions with their brand across channels.
Today, this process is known as multi-touch attribution (MTA), which helps determine how different marketing activities contribute to conversions along a customer’s path towards purchase.
Many influencers affect conversion rates including product, price, and promotion; retailer or store location; sales force effectiveness; delivery speed/reliability; website content/interaction levels – all of which need to be taken into account when using MTA measurements for it to have credible results.
In the end, marketers will have better tools and resources at their disposal, which means they’ll be able to increase ROI by focusing on customer needs throughout different stages of the sales cycle.
This approach helps them leverage important insights about customers’ behaviors and improve cross-channel resource allocation so that efforts are more targeted and efficient than ever before.
How Smart Marketers Are Using MTA In Their Strategies
With all these exciting developments, it’s no surprise that companies like Facebook and Google have begun to implement new advertising tools designed with marketing teams’ needs specifically in mind.
For example, the former has a conversion lift measurement tool for multi-touch attribution, which can be used by any business that wants to measure how ad campaigns contribute towards conversions both online or offline.
What does this mean? This means that if you’re running an advertisement on your website and someone completes a purchase within 24 hours of visiting your site, then Facebook will attribute whatever revenue was generated from those users back to the ads they saw, so long as it contributed directly toward making them convert.
On Google’s end, advertisers have access to something called “Google Analytics 360 Attribution” that provides MTA capabilities to help marketers optimize campaigns by determining which ad sources contribute most towards conversions and at what stage of the funnel – thus making it easier for them to allocate budgets accordingly.
What Marketers Can Expect In The Future
As more and more data becomes available, we’re likely to see MTA become even more sophisticated.
Marketers’ biggest concern in the future is that education will be quickly replaced by automation. Whether it’s coding, writing, or other knowledge-based skills, marketers are concerned about finding ways to remain relevant and stay ahead of the curve when it comes to keeping up with emerging technologies inherent within their respective industries.
This means not only having a greater understanding of technology but also knowing how best to implement its use in marketing campaigns. Marketers need to start planning for this now before they find themselves irrelevant at work down the road.
Instead of trying too hard just like everyone else who isn’t using technology yet, marketers should focus on becoming early adopters so that they can get ahead, rather than play catch up later on after others have already caught onto the trend.
Marketers are using MTA in their strategies to discover new ways of measuring marketing performance. New technologies can be used by marketers to find the best way for reaching customers and at the same time measure its effects on sales.
The internet, email systems, social networks, or mobile applications allow us to reach our targets faster than ever before. It is important to establish a good strategy, as MTA provides the information necessary to make marketing decisions.