Every business, from the smallest start-up to the largest corporation, creates and harnesses digital files in a variety of ways.
The process of storing, organizing and distributing documents, images, videos and other types of content is known as digital asset management (DAM). So what is this process precisely and what are the benefits of using it in your own organization?
A brief introduction to DAM
On a basic level, the best DAM solutions can overcome the various issues that face an organization when it looks to coordinate the deluge of digital data that it needs to operate successfully today.
The approach you take to managing your assets can vary. You might just have a file server where you keep all of the content that is associated with a particular project. You might have a fully fledged DAM system which stores and makes files accessible in the cloud.
Whatever the case, DAM is about overcoming the limitations of out-of-control file creation.
Rather than being inundated with data which you then cannot put to use efficiently, you are instead aiming to reap the rewards of your most valuable, intangible assets.
An overview of the main benefits
With a DAM solution on your side, you will be able to improve collaboration between colleagues within your organization.
When team members from different departments are putting their heads together on a project, their roles will be easier to fulfill efficiently if the digital assets required are at their fingertips.
Likewise it becomes a breeze to share information externally as well, since the latest platforms will streamline access management and mean that you can distribute, export and publish content in whatever way you require.
This in turn creates a more secure and manageable environment within which mission-critical content is housed. With cyber threats growing by the day, being security-conscious is essential, and DAM empowers businesses in this regard.
Speaking of increased control, another area in which a coordinated DAM strategy makes a difference is in terms of version control.
Rather than digital assets being duplicated, which can create confusion, you can unify files and ensure everyone is using the same keystone as the foundation for their work. Your brand identity will be enshrined in all contexts as a result.
Lastly, it should be mentioned that good DAM services will not just operate on their own, but will be cross-compatible with all sorts of platforms and tools that are already part of the way you produce content.
So rather than having to change everything when you adopt digital asset management services, you can simply integrate this as part of your wider working practices.
A look at where DAM is very useful
Marketing is one of the areas in which DAM solutions really come into their own.
In addition to guaranteeing that your branding is used consistently, as discussed earlier, you can also follow through on promotional projects without the usual legwork thanks to the automation that is included in many modern services.
From maintaining your website to growing your audience on social media, digital marketing is less of a chore with DAM on your side.
Cost savings are another aspect worth shouting about. As well as making better use of your digital resources, you can rely on DAM to help you track the ROI of various projects and campaigns, since you will be able to see where and how files are being put to use.
In all, digital asset management is a remarkable development that puts businesses in the driving seat with all sorts of media to deploy.
