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The solar panel market is expanding, and it doesn’t look like it will be slowing down any time soon. Experts speculate that solar panels will be responsible for adding two-thirds of the global power capacity worldwide.

A solar company is not only responsible for the installation of solar panels. They also provide maintenance and repair services to ensure that clients get their value for money.

Here are a few tips to start and effectively run a solar business.

Draw Up A Business Plan

The first thing any business should do to ensure a business can be even potentially successful. With this, you carry out comprehensive research. If you don’t take this step you will not be able to run your business effectively and efficiently, throwing tons of money down the drain.

Your market research will show you who your target market is and where they are. It will also tell you the market requirements, where to get materials at the most affordable prices, and who your ideal staff is. This information, according to siliken.com, is important to deliver the best, most up-to-date, and reliable information on software solutions for renewable energy businesses.

These all help you to focus your business and give it direction. If you are having issues and have an already existing business you can still do this. Your target market could change.  

Choose A Good Location and Area to Service

The location you decide on will influence your earnings as well as your cost of operations. This is a decision that needs to be made early on in the planning phase of the business. If you end up in the wrong location, it is expensive and will cost you the effective running of your business. It is almost impossible to correct, which is why you need to do your research correctly before you settle on a location.

Get The Proper Certification and Licensing

This is a bit of an extension step. Before you settle on an area you will need to find out what is required of you in terms of licensing and certifications. You might need to have an electrician’s license to get a solar installation permit, or even a construction permit.

In some states, it is compulsory that you get a roofing contractor’s license if you are going to be carrying out installations on rooftops. Some other certifications you might want or need include:

  • SEI Solar Professionals Certificate
  • North American Board of Certified Energy Practitioners
  • Solar Business and Technical Sales Certificate
  • International and Developing World Applications Certificate
  • Residential and Commercial Photovoltaic Systems Certificate
  • Renewable Energy Applications Certificate
  • Battery-Based Photovoltaic Systems Certificate

Being licensed means that you are less likely to have run-ins with the law, which is important for the longevity of your business.

Register a Company Name

Having a good business name is not mandatory, but it is a good idea and makes your business look more professional. Your business name can be turned into a brand and will be what boosts your business above others.

Hire Excellent Employees

You can’t just hire the first handful of people that come your way. You need to go through the proper selection process and take a look at the qualifications and experiences each person has, especially when hiring a technician.

Look for people who have goals that align with yours as reaching success will be much easier if you and your employees are working towards a common goal.

Create a Relationship with Wholesale Suppliers

At the end of the day, a business is a business, which means that you have to find ways to make a profit by providing good quality products and services. You will need a lot of products before you start your business.

If you are able to develop a good working relationship with a wholesaler, you will be able to get good wholesale prices.

Market and Advertise Your Solar Business

You need to find innovative ways to advertise the services you offer. Get print as well as on-air ads, use flyers, real estate magazines, and local newspapers to increase your market reach, and don’t forget about digital marketing. You need to make sure that your business has a good online presence.

Be sure to set up a website and have a social media presence that you regularly interact with.

Running your own solar business doesn’t have to be difficult. If you follow the pointers laid out in this article you will be well on your way to running an effective solar business.