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11 Must Have Ecommerce Software for Small Businesses in 2023

Source: NotifyVisitors

Successful eCommerce businesses are built on the right foundation. It includes having marketing plans, setting up an aesthetically pleasing website and choosing the best software options to automate processes. If you’re a small business looking to launch an online store in 2023, then you’ll need reliable software that helps support your core operations and maximize opportunities. 

In this post, we’ll discuss 11 must-have eCommerce software for small businesses in 2023 so that you can choose the best solutions for your business needs!

11 Must Have Ecommerce Software for Small Businesses

1. NotifyVisitors 

NotifyVisitors is a powerful email marketing software designed specifically for small businesses. It helps business owners reach out to existing and potential customers in an efficient and effective manner. With NotifyVisitors, users get access to email automation tools, email personalization features, customizable email templates, segmentation capabilities and more.

Ideal for businesses of any size or complexity, NotifyVisitors can help business owners take their email campaigns to the next level. From tracking email open & click rates to easily integrating with popular email list providers, companies utilizing NotifyVisitors can rest assured that their emails will be delivered smoothly and quickly from start to finish.

2. InviteReferrals

InviteReferrals is referral marketing software designed to help small businesses grow their customer base. With InviteReferrals, businesses can track referred customers, manage referral programs and build campaigns easily. This referral marketing service also allows businesses to create automated email follow-ups, incentivize referral rewards, and provide detailed analytics of referral progress. 

Through its powerful referral platform, InviteReferrals increases a business’s exposure and drives conversions quickly and efficiently. As the leading referral software for small businesses today, InviteReferrals empowers growth through great referral strategies.

3. SharpSpring 

SharpSpring is a powerful digital marketing tool designed to help businesses drive growth and increase their profits. It simplifies complicated processes like segmentation, automation, reporting, testing and more through its user-friendly interface and comprehensive features. 

Whether you’re a small business or enterprise organization, the plethora of features in SharpSpring can help you streamline marketing efforts, boost engagement, increase conversions and strengthen customer relationships.

 Using this intuitive tool can also provide helpful insights into how users interact with your website so that you can adjust your strategy accordingly. Moreover, as the platform grows with updates over time, you’ll never fall behind on the latest developments in digital marketing technology.

4. Sana

In the dynamic landscape of e-commerce, Sana Commerce emerges as a robust solution, seamlessly integrating with commercial ERP systems to elevate the online retail experience. Sana Commerce specializes in providing a unified and efficient e-commerce platform that seamlessly connects with various commercial ERP solutions.

By harnessing the power of Sana Commerce alongside its commercial ERP for e-commerce, businesses can streamline operations, enhance customer experiences, and achieve a synchronized approach to online sales in various industries like retail or the car industry.

This integration not only optimizes data flow and order processing but also empowers businesses with real-time insights, allowing them to make informed decisions and adapt swiftly to market demands. The synergy between Sana Commerce and its commercial ERP systems transforms e-commerce into a well-oiled machine, propelling businesses toward efficiency and growth

5. Canva 

Canva is an online graphic design platform that can be used to create flyers, posters and other marketing materials. Canva’s intuitive drag-and-drop design tools are accessible to users of all skill levels, making it perfect for designing professional visuals in minutes. 

With a library of more than two million photos, illustrations and templates, you can easily create cohesive pieces that will grab any viewer’s attention – no matter the industry. 

Additionally, Canva’s range of features allow you to edit images with filters, add text and frames, collaborate with teammates in real time on projects and more! Now anyone can get creative without having to spend hours mastering design software.

6. Zapier 

Zapier is an incredibly powerful automation platform that allows people to connect different apps and services, automating their workflows. With over a thousand different supported services, it’s possible to save hours of time and effort by setting up automated processes between them. 

For example, Zapier can be used to automatically send communications whenever someone subscribes to your newsletter or makes a purchase on your ecommerce site.

 It’s also great for connecting two programs that would otherwise require manual work, such as syncing contact data between CRMs. Whether used for simple processes or complex ones, Zapier can help streamline and simplify many types of tasks.

7. Rejoiner 

Rejoiner is a new whole-home Wi-Fi system that leverages advanced technologies to provide optimal performance throughout your house. With its award-winning signal optimization and cutting edge custom software, this system ensures your entire home can notice the difference in signal strength and speed. 

Furthermore, thanks to its easy setup options, you can have the whole thing up and running with minimal effort, without having to rely on expensive technicians for installation. Rejoiner truly simplifies life and makes it easier for people to stay connected, no matter where they may be in the house. 

So if you’re looking for a reliable way to stay connected from wherever you may be at home, Rejoiner is an excellent solution.

8. Post Affiliate Pro

Post Affiliate Pro is a powerful and widely used affiliate marketing platform that helps businesses maximize their return on investment. With an easy-to-use interface, automated tracking, reporting, and commissions processing, this software makes it easier than ever to set up and manage a successful affiliate program. 

The system also has features such as commission rules, payment integrations, comprehensive data reports, custom variable tracking, and even an API for advanced users. Post Affiliate Pro has everything a business needs to create a successful affiliate relationship with its partners, boosting their profits exponentially in the process. 

Every day more businesses choose Post Affiliate Pro to grow their affiliate networks – so why not make the switch today?

9. Slack 

Slack is an incredibly useful messaging tool for businesses, organizations, and individuals. It has the power to completely revolutionize how teams collaborate, allowing them to easily communicate with one another without having to physically meet up. With its intuitive interface and abundance of integrations, Slack makes staying connected effortless. 

Even if you work remotely in different offices or countries, Slack provides a platform where everyone can stay organized and on-track with projects and deadlines – allowing users to truly remain focused at work despite any distance between them. Ultimately, Slack is ideal for keeping teams organized and efficient – particularly in this digital age where more professionals are working in dispersed remote environments.

10. Google docs 

Google docs has revolutionized the way we work with documents. Whether you’re doing work for your college classes, creating a resume to impress employers, or collaborating with remote teams, Google Docs makes it easier to get things done by organizing and streamlining the document-sharing process. 

With its powerful features, such as real-time collaboration, contextual spelling and grammar checks, and a vast array of add-ons, Google Docs is quickly becoming one of the most popular tools in any workplace. No matter your profession or workflow needs, Google Docs is an essential tool that can help make quick work of any task.

11. AdEspresso 

AdEspresso is one of the best eCommerce software for small businesses that helps everyday marketers to maximize their ROI in their digital campaigns. Through finely-tuned split testing, marketers can take the guesswork out of digital advertising by using AdEspresso’s cutting-edge features to test different elements across multiple platforms to identify the perfect ad.

 With its intuitive dashboard, visual campaign insights and one-click optimization, AdEspresso serves as an invaluable tool for today’s discerning business professional who needs to make smart, precise decisions about their online advertising strategy. Save time and money by harnessing the power of AdEspresso – the ultimate marketing companion.

12. Oracle Bronto by Oracle 

Oracle Bronto is a powerful marketing automation platform that helps businesses drive more revenue and increase customer engagement. Thanks to its sophisticated analytics capabilities and intuitive workflow designer, Oracle Bronto makes it easy for businesses to create effective campaigns and respond quickly to customers. 

Its robust integration with leading email, commerce and social networks such as Salesforce and Adobe allows businesses of all sizes to better understand their customers and provide tailored communications. 

With Oracle Bronto, companies are able to measure the success of their campaigns across multiple channels, track ROI in real-time and make rapid adjustments as needed. Furthermore, multi-language support means companies can deliver personalized messages to global audiences that resonate best with each segment. 

In short, Oracle Bronto is an essential tool for any business looking for a complete digital marketing suite that can help boost conversions, generate leads and delight customers.


Remember, your eCommerce platform is the lifeblood of your entire online business. So take some time to consider all of your options before making a decision. If you need help getting started, check out our list of the 11 best eCommerce software for small businesses in 2023. With any luck, you’ll find the perfect fit for your business and be well on your way to increased sales and profits.

Author Bio-  

Shivani Goyal: 

Shivani is a content curator at NotifyVisitors, a platform offering an email marketing app for Shopify stores and startups to drive more traffic and sales. 

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