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11 Must Have Ecommerce Software for Small Businesses in 2023


Source: NotifyVisitors

Successful eCommerce businesses are built on the right foundation. It includes having marketing plans, setting up an aesthetically pleasing website and choosing the best software options to automate processes. If you’re a small business looking to launch an online store in 2023, then you’ll need reliable software that helps support your core operations and maximize opportunities. 

In this post, we’ll discuss 11 must-have eCommerce software for small businesses in 2023 so that you can choose the best solutions for your business needs!

11 Must Have Ecommerce Software for Small Businesses

1. NotifyVisitors 

NotifyVisitors is a powerful email marketing software designed specifically for small businesses. It helps business owners reach out to existing and potential customers in an efficient and effective manner. With NotifyVisitors, users get access to email automation tools, email personalization features, customizable email templates, segmentation capabilities and more.

Ideal for businesses of any size or complexity, NotifyVisitors can help business owners take their email campaigns to the next level. From tracking email open & click rates to easily integrating with popular email list providers, companies utilizing NotifyVisitors can rest assured that their emails will be delivered smoothly and quickly from start to finish.

2. InviteReferrals

InviteReferrals is referral marketing software designed to help small businesses grow their customer base. With InviteReferrals, businesses can track referred customers, manage referral programs and build campaigns easily. This referral marketing service also allows businesses to create automated email follow-ups, incentivize referral rewards, and provide detailed analytics of referral progress. 

Through its powerful referral platform, InviteReferrals increases a business’s exposure and drives conversions quickly and efficiently. As the leading referral software for small businesses today, InviteReferrals empowers growth through great referral strategies.

3. SharpSpring 

SharpSpring is a powerful digital marketing tool designed to help businesses drive growth and increase their profits. It simplifies complicated processes like segmentation, automation, reporting, testing and more through its user-friendly interface and comprehensive features. 

Whether you’re a small business or enterprise organization, the plethora of features in SharpSpring can help you streamline marketing efforts, boost engagement, increase conversions and strengthen customer relationships.

 Using this intuitive tool can also provide helpful insights into how users interact with your website so that you can adjust your strategy accordingly. Moreover, as the platform grows with updates over time, you’ll never fall behind on the latest developments in digital marketing technology.

4. Sana

In the dynamic landscape of e-commerce, Sana Commerce emerges as a robust solution, seamlessly integrating with commercial ERP systems to elevate the online retail experience. Sana Commerce specializes in providing a unified and efficient e-commerce platform that seamlessly connects with various commercial ERP solutions.

By harnessing the power of Sana Commerce alongside its commercial ERP for e-commerce, businesses can streamline operations, enhance customer experiences, and achieve a synchronized approach to online sales in various industries like retail or the car industry.

This integration not only optimizes data flow and order processing but also empowers businesses with real-time insights, allowing them to make informed decisions and adapt swiftly to market demands. The synergy between Sana Commerce and its commercial ERP systems transforms e-commerce into a well-oiled machine, propelling businesses toward efficiency and growth

5. Canva 

Canva is an online graphic design platform that can be used to create flyers, posters and other marketing materials. Canva’s intuitive drag-and-drop design tools are accessible to users of all skill levels, making it perfect for designing professional visuals in minutes. 

With a library of more than two million photos, illustrations and templates, you can easily create cohesive pieces that will grab any viewer’s attention – no matter the industry. 

Additionally, Canva’s range of features allow you to edit images with filters, add text and frames, collaborate with teammates in real time on projects and more! Now anyone can get creative without having to spend hours mastering design software.

6. Zapier 

Zapier is an incredibly powerful automation platform that allows people to connect different apps and services, automating their workflows. With over a thousand different supported services, it’s possible to save hours of time and effort by setting up automated processes between them. 

For example, Zapier can be used to automatically send communications whenever someone subscribes to your newsletter or makes a purchase on your ecommerce site.

 It’s also great for connecting two programs that would otherwise require manual work, such as syncing contact data between CRMs. Whether used for simple processes or complex ones, Zapier can help streamline a