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How Companies Can Leverage Green Energy Sources Into Their Marketing and PR Strategies

With many people becoming increasingly aware of environmental conservation, the demand for green energy sources continues to rise. This increased demand for green energy has seen many companies implementing sustainability and green marketing strategies in their PR. So, how can your company use green energy sources in your PR strategy? Stay tuned!

Integrate Green Energy Into Company’s Operations

First, your company needs to incorporate green energy and sustainability in its operations to promote the same, because you cannot advocate or market for something you don’t even use. Do you know things like what your company’s energy sources are? How much energy does your company use? What is your company’s carbon footprints?

Once you understand your company’s energy sources, carbon emissions, amount of energy it uses, and yearly energy reduction rate, it will be easy to develop the right strategies. If your firm has an annual energy reduction rate of 3.5% or more, it most likely saves lots of cash on energy expenditure. Companies with reduced carbon emissions also use renewable energy sources and are not exposed to fluctuating fuel prices.

Next, develop strategies on how the company would procure clean energy with reduced carbon emissions and manage its use. Start by forming a budget and a risk strategy.

Find out which clean energy sources are more affordable. Some of the practical ways you can reduce consumption are turning off lights, using natural light during the day, and installing occupancy sensors.

Promote these tips to your staff and see how much difference can be made when working together. Tinker with your company’s policies, equipment, and facilities to make it work more efficiently with green energy!

Track Energy

Since energy is among a company’s most significant cost areas, it needs to be monitored and managed well. Doing so involves accessing company operations and their individual energy needs. Real-time energy management is a key to tracking energy consumption.

When you track energy consumption in your company, you understand which operations cost more energy and ways of using it effectively. Tracking energy also lets you know your products’ energy and carbon footprints, leveraging sustainability and improving profits.

You can come up with energy-efficient products like energy-saving refrigerators or pumps. You can then partner with consumers through reviews on the best ways of enhancing the energy efficiency of these products. This way, you can differentiate your products, sell them at a relatively fair price, and increase sales and your customers’ loyalty.

Divest from Fossil Fuel Companies

You cannot advocate for green energy while supporting fossil fuels; that’s hypocritical. So, if you, directly or indirectly, support fossil fuel companies, reconsider that. Direct support may involve buying from them, financing their projects, or donating to them. On the other hand, indirect support may involve promoting their marketing through content creation or engaging in their PR strategies. Instead of supporting fossil fuel companies, you need to divest from them.

Divesting aims to demean fossil fuels and create uncertainty about their use by decreasing their financial desirability. This involves putting political, social, and economic pressure on the company’s divestment of assets consisting of bonds, stocks, and other financial instruments linked to institutions engaged in fossil fuel extraction.

When you divest from fossil fuels, you inform your customers that your company is green, and you don’t advocate for unclean energy sources that can negatively impact the environment.   

Since exploration, mining, and extraction of fossil fuels is capital intensive, divestment can increase production costs. Increased capital costs or reduced capital supply can make fossil fuel projects uneconomical, making them seem to have less significant value. This reduced value may lead to the collapse of fossil fuel companies, which significantly impacts carbon emissions.

Here’s a graph from Compare the Market Aus showing the number of institutions committed to fossil fuel divestment and the amount of divesting assets. 

Connect with Investors, Partners, Communities, and Customers

Your company should communicate its energy and climate strategies to investors, partners, communities, and customers. When your firm demonstrates excellent environmental management, it protects its social standing.

But what is more important is that it increases sales to environmentally conscious consumers trying to administer their climate impacts. So, if your company can sell products or services with low or no carbon emissions at a fair long-term cost, it would enable consumers to conquer climate benefits and cost stability.

Communicating with investors and partners about the company’s costs, performance, risks, and resilience concerning energy and carbon emissions is crucial.

You can engage investors and other stakeholders in committing to clean energy, which is critical in building your business brand, trust, and value. You can also involve your partners in discussions about ways of developing energy-efficient products and services.

Creating a successful green energy marketing PR involves operating the company in an environmental sustainability spot where consumers’ perceptions align. Doing so ensures you build and maintain a more robust brand by creating a long-lasting relationship with your customers built on transparency and trust.

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