As a business owner, reaching the younger generations can seem impossible, especially if you have been working within your industry for a long time and are set in your ways or are from an older generation yourself.
If you don’t know how but are keen to tap into the potential they offer, here are some of the top ways that your business can reach Gen Z in 2024.
Utilize Social Media
You will not be able to grab their attention at all if you are not able to use social media, as this is where many teenagers and young adults get a lot of their information and spend a lot of their time.
Therefore, you should consider creating accounts and posting regular content on platforms such as TikTok and Instagram rather than the older forms of social media, such as Facebook. You should also interact with the younger generation on these platforms and learn the digital language that surrounds social media.
If you are having trouble doing this, you should consider hiring a social media agency. They will help you to create social media content that appeals to and captures your target market and audience, and that will ensure that your business is able to continue to thrive.
They will also ensure that your advertisements do not drop off the algorithm, which has ever-changing rules. By doing this, you will be ensuring that the money that you spend on ads is worth it and that you are able to get a return on your investment.
Create Products With Them in Mind
Even with the best social media campaign, you will be unable to reach them if you do not create products with them in mind.
This will ensure that you are selling products that will benefit them and that will pique their interest.
You should also make sure that your products are well within the budget of a typical person within that generation.
To do this, you should conduct market research so that you are able to hear from Generation Z themselves about what they want and the gaps in the market.
You may be able to do this through formats such as surveys, which you may share on social media. This will give you a better idea of what your customers are thinking and will lessen the chance that you miss your opportunity to enthrall them entirely.
Get Influencers
Another way that you can bring more customers from generation Z into your company’s orbit is by getting influencers on board to help you to sell your products.
They will be able to showcase the uses for your products in a real-world context, and the right influencers for your brand will have an audience of customers who are your target market and who trust and aspire to be like the influencer in question.
They may then advertise your products for you if you pay them or offer them free products on platforms such as social media, blogs, and video-sharing websites like YouTube.
Create a Brand Story
To get the attention of Gen Z, it is also best to have a brand story that they can relate to or find inspiring. This should include a certain moral and ethical standpoint, such as caring for the environment and fair pay.
Many Gen Z-ers are great internet detectives and will find out if the mission and intentions you advertise do not match up with your actions as a business.
Therefore, you should always hold yourself accountable as a business and promote the ways that you are trying to make the world a better place through your brand story and brand mission.
This will then ensure that you can make loyal customers out of those in Gen Z who will stay with you throughout your business’s journey. If you get caught fabricating a few elements of your brand story or views, your reputation is going to be affected, and not in a good way.
Reaching out to Gen Z can seem difficult as each generation has its unique perspective and interests, as well as means of communication. However, by connecting with them on their own platforms and creating a brand that you believe they will love, you will soon be able to ensure that Gen Z-ers keep returning to your business.
