In today’s competitive business environment, every US business needs to take brand identity seriously. Its signage is core to that, as it provides a quick and memorable visual representation of the business, its products or services and its values.
Wooden signs emphasize uniqueness and convey both direct and subconscious information about the business to its customers, partners and stakeholders.
Choosing wooden office signs for sustainability
By choosing unique wood signs you can be certain your branding is like nobody else’s. But the choice of wood also speaks volumes to US businesses and consumers about your company’s sustainability values.
Every day, we see new headlines about the environment, and the onus is squarely on businesses to reduce their carbon footprint and demonstrate their commitment to sustainability. Wood is infinitely and naturally renewable. Responsibly grown and harvested wood has a positive impact on the environment, absorbing carbon dioxide and releasing oxygen.
Even when a wooden sign eventually reaches the end of its useful life, it can be recycled, and either repurposed or converted into biofuel.
Wooden signs convey sturdiness and longevity
Of course, when it comes to a wooden business sign, the end of its useful life could be a long time in the future. As well as its great sustainability credentials, wood is incredibly durable. There are wooden structures and features in use today that were crafted hundreds of years ago.
Despite immense changes, redevelopment, war and natural disasters there are still some wooden signs in major cities that date back to the 18th century.
Solidity, steadfastness and durability are fabulous qualities and ones that a wooden sign causes customers to naturally associate with your business on a subconscious level. It helps present your business as being well-established and dependable.
Emphasize this by mentioning on the wooden sign the date the business started. Even if it is a relatively young business, doing so gives the impression that it is here to stay.
Wooden signs give the human touch
Nostalgic consumers often complain that modern businesses are impersonal and that in this age of online apps and chat bots, the personal service of businesses in years gone by has been lost. To what extent this is really true is a discussion for another day, but wooden signage conveys that sense of homespun warmth that many modern businesses might lack.
Don’t fall into the trap of thinking this means wooden signs will only appeal to Boomers who miss the 1970s. Research has shown that younger generations such as millennials and Generation Z value experiences over possessions. This is a profound insight that should influence every business’s marketing and branding.
The personal touch makes for a more enjoyable buying experience, regardless of the product or service being bought. That is something that will appeal to consumers of all ages and demographics.
Personal but professional
Of course, most of the very old wooden signs that are still in use or for sale in antique shops were created by hand, often by the business owners themselves. Today, it is much easier to get all the benefits of a wooden sign that we discussed above, while still keeping branding consistent and on-message.
The human touch is great, but businesses still need their signage to convey professionalism. By ordering custom wooden signs, businesses can be assured that their signage will have all the benefits of wood but will also match other branding with consistent logos, fonts and proportions. This is achieved by using laser cutting technology to inscribe the signs.
When a business orders its wooden signs online, it can send a copy of the business logo and specify the fonts, colors and sizes of lettering.
Signage is key to brand identity
The signage that a business uses reinforces the company’s identity. It helps it to stand out in a crowded marketplace and makes it instantly recognizable to customers. Business signs are core to branding. They create the visible, memorable and consistent image that is vital in establishing brand presence. The right signage also increases brand exposure.
It emphasizes the company’s name, logo and brand, directly contributing to the brand’s aesthetics, making the brand unique and reflecting the company’s authority, expertise and position in the market.
Perhaps most important of all, however, the signage speaks about the company’s ethos and values. This is where wooden signs can really make a difference compared with signs made of other materials such as plastic or metal.
When a business uses wooden signs, it sends a message that this is a company that values the personal touch, has a long-term presence and takes sustainability seriously. These are all qualities that customers will value, so wooden signs present an easy and effective way of helping ensure customers have a positive association with your brand, on both a conscious and subconscious level.
