Competition is fierce online these days. So, how do you get ahead when there are too many other companies looking for customers in your sector? You may not believe it, but the answer is staring at you in the face every day. You can use Google for increased business on the web.
Leveraging Google to your advantage isn’t easy. But it isn’t too hard either. It takes a little time and patience, but from registering online to using AI, here are some practical tips you can use.
Take Advantage of Paid Marketing
Google is a free service, and this extends to YouTube, which is owned by Google. So, how does Google make money? Google has its tendrils across all kinds of business. But the primary revenue stream is ads! Why would you want to spend money on Google to place ads?
Any paid marketing agency will tell you that you can increase business by a considerable amount using a PPC campaign. PPC is best used alongside an organic traffic campaign using SEO methods.
Register with Google for Increased Business
Now you know that Google can help your business. How can you use Google effectively? First, it helps to register with Google MyBusiness. This allows Google to place your business correctly on Google Maps using local SEO.
This is important since 77% of customers across the US and Europe use Google to find local businesses. It’s effortless to set this up and takes no time at all. However, it helps to be as detailed as you can for the best local search results on Google.
Master Google Search Console
There are many tools available from Google. Most of them are designed to help websites grow. Yet they aren’t very user-friendly and can take some time to master. However, mastering Google’s tools, such as Google Search Console, is essential.
When you learn to leverage these tools effectively, you can come up with campaigns based on data, check areas for improvement, and boost traffic using tools such as page indexing. A professional web developer can also help.
Study Google Trends
Another powerful tool from Google is Google Trends. Most web developers or newcomers to online businesses overlook this powerful tool. You can check all kinds of trend data completely free using Google Trends. Why are trends significant?
Trends allow you to check the best times for selling specific products, where your customer sentiment is flowing, and predict the next big selling points. Google Trends is a powerful friend for business, so don’t leave it out of your kit!
SEO and Google for Increased Business
We won’t spend too much time on SEO as there are tons of other sites with far better explanations. However, SEO is a vital tool for any online business and perhaps the most important. The whole sector of SEO is vast, but here are some quick tips for a beginner:
- Keep up to date with Google’s algorithm changes to compensate for changes.
- Focus on high-quality and relevant content based on your niche and sector.
- Try not to trick Google using keyword stuffing and unnecessary backlinks.
- Build a solid backlinking strategy to increase your domain authority.
- Keep to SEO best practices when creating content for your website.
- Make sure your website is designed for usability and is mobile responsive.
- Link to posts through YouTube and YouTube videos through your posts.
Google’s algorithm changes all the time. You can miss these changes but they often relate to SEO and page ranking. Google will know if you try to use nefarious tricks such as keyword stuffing, so don’t even try it! You can boost traffic by cross-linking between blogs and YouTube.
Use Advanced Search for Research
Google is known for its core service, which is searching the web. But how many times have you used the standard search bar without finding what you need? Did you know there is much more to search than the Google Search Bar?
There are categories you can drill down through, such as images, videos, and news. You can also set parameters for a date range when searching! Also, when searching, you can include or detract certain words using the operators “+” and “-.”
Include Latent Semantic Indexing
While it looks complicated, all LSI means is related words. So, how do you find these associated words? Do you perform tons of research? No, not really. In fact, you probably see LSI words every time you use Google.
These show up under the search bar when typing. They also appear in the “People also search for” section. LSI is important because it can enhance your on-page SEO. LSI words in Google are also based on real-time and actual user searches.
Use Google for Increased Business with AI
Where would we be today without AI? Don’t answer that! No matter what you think of AI, it does come in handy. Many small businesses can use AI to save money when generating content, scanning data, and automating tasks.
34% of large companies also use AI for daily tasks. So, how can AI help your business? Google has recently introduced Gemini, its AI assistant, as part of its search. This can speed up processes, help with finding data, and enhance daily ideation.
Sign Up for Google AdSense
Another overlooked tool from Google is Google AdSense. AdSense won’t boost business. However, you can make free money based on user traffic! Yes, you read that right. The beauty of Google Adsense is that you don’t even need to make a sale like with affiliate marketing.
You earn money from Google AdSense based on clicks. Just make sure you take the time to set it up correctly. You can set the types of ads you want on your site and place them through the UI.
Summary
Paid marketing is the bread and butter of Google, and it is powerful for businesses. However, there are other ways you can use Google to increase your business. These include leveraging relevant SEO methods, using tools like Trends and Search Console, and money via AdSense.
