There was a time when companies had all the power. Employees’ voices weren’t heard, nor were they appreciated, supported, or valued the way they deserved. But now, employees are taking the reins and demanding more from companies before signing on to a permanent position.
You can set yourself apart from other companies by exceeding those demands, starting with the employee resources you offer.
Before we discuss must-have employee resources and how to discuss them during your recruitment process, let’s look at the connection between successful recruiting and comprehensive employee resources.
Successful Recruitment Relies on Comprehensive Employee Resources
The recruitment process is challenging for any company. This is because there’s so much competition out there. More importantly, though, candidates are taking their power back, only entertaining openings and offers from companies that provide benefits that support them holistically.
You may be able to intrigue a talented candidate with a well-put-together job posting with a listed salary and health insurance. However, getting them through the entire recruitment process relies on you offering more than basic benefits and good money.
Instead, candidates want to be taken care of and feel genuinely supported. So, you must be able to offer unique employee resources that do just that. To recruit top talent consistently, you need comprehensive employee resources that support who they are and provide what they need to be successful.
Employee Resources You Should Offer Your Workers
As mentioned above, basic health insurance and fair compensation aren’t enough to convince top talent you wholly support them. In addition to these benefits, you should offer the following to really support your employees.
Employee assistance program
An employee assistance program (EAP) provides resources and help for employees facing personal issues. Its purpose is to secure an employee’s health, safety, and well-being while navigating something challenging in their life.
It’s also there to help employees assimilate back into their jobs and workplaces if they have to take time off to deal with personal issues. EAPs can assist employees with:
- Substance abuse
- Health and weight loss goals
- Improving finances
- Taking care of sick loved ones
- Traveling for work or leisure
- Marriage, divorce, and separation
- Referrals for external services
- Mental health challenges
When you have an EAP, employees know that if something comes along in their lives that they can’t navigate on their own, they don’t have to hide it from you. Instead, they can lean on you for support with it.
Employee recognition program
You should also offer an employee recognition program. Employees appreciate genuine recognition in the workplace more than most leaders realize. It makes them feel like what they do matters.
Saying thanks to your employees in passing is one thing. Setting up an entire program dedicated to making them feel valued and appreciated is another. If you can’t afford employee recognition program software, designate time to recognize employees weekly.
For instance, you could have a weekly recognition meeting and give out customized certificates to employees for different reasons. In addition to this, you could host employee appreciation events to celebrate your workers. Furthermore, you could encourage peer-to-peer recognition and reward employees for participating.
Employee resource groups are beneficial too.
Employee resource groups
Employee resource groups are run by employees voluntarily. Employees get together regularly in these groups to support and encourage each other through a specific commonality. Employee resource groups are formed around things like:
- Religious views
- Professional goals
- Gender or sexual orientation
- Similar hobbies and passions
- Racial, ethnic, or cultural similarities
- Comparable disabilities and mental health challenges
Employee resource groups are advantageous in any workplace because employees are more likely to be honest in discussions with their peers than those with managers and higher-ups. As a result, employees can get the support they truly need to continue excelling and feeling good about who they are.
In addition, professional development is becoming more and more important to potential workers.
Professional development
Many companies are losing their most talented workers because they won’t help them grow. As much as you want to keep your best workers forever, it isn’t likely. They will move forward in their career, and you should encourage that.
Employees will respect and appreciate that you aren’t trying to hold them back but are trying to ensure they move forward. Providing professional development resources, whether training programs, mentorship opportunities, promotions, or added responsibilities, only helps your team’s productivity and happiness.
Offer wellness benefits as well.
Wellness benefits
If you aren’t offering support for employee wellness, your workers and company culture are probably suffering. Don’t let numbers and meeting deadlines be the only thing you care about when it comes to your employees.
Instead, keep your employees long-term and ensure they’re most productive with wellness benefits. Offer more extensive benefits like free therapy sessions, flex scheduling, and physical health support. Even more minor benefits like providing org charts to new employees, so they know who to contact when they need help, will incite peace of mind.
To recruit top talent consistently, you need comprehensive employee resources that support who they are and provide what they need to be successful, whether you’re looking to bolster healthcare services or bridging the gap in the insurance market.
When you ensure your employees are wholly well, they won’t just be happier and more engaged at work, they’ll also be able to thrive in their personal life.
How to Talk About Employee Resources During Recruitment
Offering these resources to your employees isn’t enough. You must know how to talk about them during your recruitment process so that candidates understand the lengths your company will go to support its team.
Here’s how to share your employee resources while recruiting.
Include them in your job ads
One of the best ways to better the success of your recruitment efforts is to talk about your employee resources in every job ad. Unfortunately, many companies refrain from including pay information, let alone resources and benefits, in their job postings — and it’s costing them top candidates.
Talented candidates are looking for job ads that include information about every resource and benefit a company offers its employees, rather than those that don’t have this information. So, spend the extra time putting details about your employee resources in every job you advertise.
Be transparent
Being incredibly transparent in your conversations with candidates about your employee resources is also essential. Don’t over-promise or over-commit to something you know you can’t provide.
Instead, let them know exactly what they can expect from your company and discuss why it benefits them. Also, detail why your company feels it’s essential to offer the employee resources it does.
Welcome questions too. There’s no inquiry too big or small regarding employee resources. If you don’t have an answer right now, ensure the candidate you will get one and get back to them promptly.
Conclusion
Supportive employee resources can positively impact your recruitment process. Not only will you be able to attract more talented candidates, but you’ll also be able to keep them. Consider offering the abovementioned resources and use the tips to talk about them effectively while recruiting.
