Artificial intelligence (AI) is in full swing in significantly impacting digital marketing and search engine optimization (SEO).
The threat of infection brought about by the Covid-19 pandemic hastened the need to bridge the gap between human beings and products and services.
In recent years, we have interacted with smart devices and chatbots to do daily activities such as work, errands, and trading. It has changed our lives on a massive scale for the better as AI was able to define consumer needs, behavior, and preferences.
The data gathered are then analyzed to the tailor-fit customer journey, marketing campaigns, and search engine results that work.
On top of personalized customer experiences, AI has impacted digital marketing and SEO with a quick return on investment (ROI). Furthermore, the utilization of AI requires minimal labor and technicalities.
Therefore, AI is a cost-efficient SEO and digital marketing tool. This article will deep dive into ways AI will shape the future of digital marketing and search optimization.
What is artificial intelligence?
AI is a branch of computer science that deals with machines.
These machines mimic human-like activities such as data processing, learning, voice and language recognition, and analysis. Since these are machines, tasks are carried out with greater work efficiency with valuable insights devoid of subjective reasoning.
With its exceptional ability to work round the clock, AI is impacting industries and is creating a high demand for banking, medical, IT, and even marketing and SEO services.
Artificial intelligence as one of the effective SEO services therein
AI is a cutting-edge SEO tool that effectively gathers and analyzes customer profiles and purchasing behavior to predict future choices.
AI aids in awareness of the business target market and elevates the buyer’s user experience concerning the digital marketing strategy that best fits his tendencies and behavior.
AI technology eliminates the guesswork by churning the buyer’s searches, views, and overall activity that can benefit both parties (individual and business).
Chatbots in reputation management software
Chatbots mimic a virtual assistant for customers. Customer relations management (CRM) makes use of reputation management software for a brand that handles queries, complaints, and solutions.
AI chatbot technology maintains engagement with consumers from simple, frequently asked questions to full-blown reputation crisis management.
Brands integrate human-like conversation programs into their website, apps, and messaging platforms. On top of gathering information and offering solutions, this technology also collects marketing leads 24/7.
AI in website design and creation
AI has also dominated the design and website building space by deploying AI-powered platforms.
These website design platforms are intelligent enough to monitor, identify, and assess how users interact with your interface and content. Like Alexa and Siri, AI designer Molly can recommend color, font quality, and content based on your brand identity with the information of your target audience.
In this way, website creation and designing is a breeze, done with user-friendly navigation and enhanced customer journey.
Bespoke product recommendations and targeted local SEO
A savvy ecommerce brand would take advantage of AI to track customer’s preferences, background, purchasing behavior with their current location.
Targeted local SEO tactics are advantageous because users search for services and products with “near me” keywords or a place such as “MA” for Massachusetts.
For example, salons near me or hairdresser MA are local SEO searches with which your business must be linked. In addition, AI-motivated information assists in curating product suggestions and promote products that the potential buyer can purchase within the area.
Improved shopping experience
One of the fantastic feats in AI technology is the augmented reality (AR) fitting rooms.
Online shopping has elevated customer journeys to greater heights by simulating the actual fitting within the comforts of your home. For example, a customer can generate a virtual version of himself by standing in front of the camera and try on clothing and accessories.
The same principle applies to furniture shops offering an improved shopping experience through AR. The furniture AR app can simulate a virtual living space that allows furniture scaling and visualization.
Enhanced advertising techniques
Tapping the target market and potential buyers is a marking of a successful marketing campaign. AI technology in digital marketing makes the collection, analysis, and prediction of buying behavior convenient for marketers and business owners.
This well of information can generate targeted ads based on preferences. Furthermore, AI-motivated campaigns encourage creativity by building ads that are geotargeted.
An example of this is a virtual store pop-up that utilizes user location to sell at a particular time. These pop-ups are diverted into ecommerce websites that will complete the transaction.
AI can transform your business into greater heights. In addition, it can sustain a company for the long haul through innovation in customer service, delivery, and, most notably, an enhanced customer experience.
Ultimately, this betterment builds solid brand presence, awareness, and loyalty.