The increase in internet connectivity has made the world a global village. Today, small and medium enterprises have the potential for growth as a result of technological advancements.
The use of webinars has become a popular method of marketing among businesses since it is economical and gets people engaged in real-time.
Webinars offer a great platform for entrepreneurs and managers to grow their brands and generate leads. Having a successful webinar is not an easy task but with preparation, it is easy to overcome the challenges and run a webinar that will have a long-lasting impact on the business.
Are you a seasoned entrepreneur or a newbie curious about running your first webinar? If yes, you are at the right place. The following tips will enable you to create and run your first live webinar session.
1. Make a Plan
Preparation is the first step to succeed in everything. Setting up a great webinar also requires the owner to note down the requirements before committing to the meeting. In the planning process of a webinar, the owner needs to think about how he will create, promote and repurpose to have an engaging audience.
Without a brilliant plan, you risk losing your prospects from a lackluster presentation.
The planning process in webinar preparation involves identifying the objectives of the webinar, identifying the target audience, coming up with a topic for discussion, deciding on the promotional plan, working on the speakers of the day and promotional plan, setting the date and time of the webinar, deciding on the webinar software to use.
2. Use the Right Tools
Having a great plan is not enough for running a successful webinar. You need to have a combination of the right tools.
Using the right tools involves:
● A great webinar platform
● Acquiring a landing page tool from service providers
● Getting an email service
● Acquiring payment processor
● A survey tool.
A webinar platform
Getting a webinar platform is one of the key determinants of presenting a lively webinar. Webinar software, as one can see at ecosecretariat.org is numerous in the market, which may make the process of deciding the best overwhelming.
However, making a list of what you need may help you overcome the challenges. A good webinar platform should be mobile-friendly, cost-effective, and scalable to accommodate your attendees.
If you need to record your webinars for future reference, you need to look out for those features before making a purchase decision. Clients will be thrilled if you have a webinar platform that offers a question and answer session where they can participate.
Ensure you have also made the right budget for the acquisition of the webinar platform to avoid going overboard.
A landing page is another essential tool that you need to create a great webinar. Numerous companies can help with landing page creation. One of the things to look for from a landing page provider is a customizable template.
A customizable template will enable you to tailor your
webinar to match the brand of your business or company.
In email service, you can check out if it is possible to send personalized and automated emails. You need to have an email service to receive feedback from your client and send follow-up emails to promote the brand.
3. Setting up the Webinar
The next step after ensuring you have the right tools is setting the stage ready for hosting the events. Setting the webinar involves the following events: The setup, promotion of the event, live webinar, and the follow-up.
The setup involves having the right webinar platform for hosting the event. You need to ensure that people will attend your webinar event through promotion.
Reach out to your contacts through the social media platforms such as Facebook, Instagram and let them know the date and time of the event.
You also need to run a test live webinar before the D-day to ensure that the microphone, speakers, and screen are working.
You should also ensure that you follow up on your audience by reminding them of the event through social media and other platforms.
Preparing in advance for hosting your first webinar is a great way to succeed. Webinars have been proven to drive sales and promote the brand of marketers.
Creating a great webinar program, and making use of it to generate leads will enable your business to grow big with time.
Follow the tips above in creating your own webinar and you are off to a great start in growing your business.