Nowadays, top talent don’t just look at the salary or benefits. They also consider the employer’s branding – which is basically their reputation, values, and work culture.
Building a strong employer branding takes a lot of time and effort. However, with the rise of AI tools, companies can now have an easier time building their brand identity, which can attract the best and brightest employees.
Let’s take a look at how AI can help you build and enhance your employer branding.
What Is Employer Branding and Why Does It Matter?
Before we talk about AI, let’s define employer branding.
Employer branding is the overall perception people have of your company as an employer. It’s usually composed of:
- Your mission and vision
- Company culture
- Overall working conditions, e.g., how the office looks, plus how reasonable your work schedule is
- Employee value proposition (EVP), e.g., benefits, perks, opportunities for career growth or personal development
- The efficiency of your recruitment process
- Leadership style and level of competence
- Past and present employee testimonials
- Online presence on social media, websites, forums, and community pages
- Visual branding, e.g., how visually appealing your logo design, color scheme, brochure, or website looks
The better your employer branding is, the easier it will be to recruit top talent in your company. After all, who wouldn’t want to work for a company with many benefits and an amazing work culture?
However, there is also the question of whether you are actively building this positive perception. Even if your company is great, if it’s not easily visible when job seekers look at your website or if you have zero presence online, then how would they know to apply?
This is why building your employer branding is important. It helps put your company’s name out there, attract talent to apply, and ensure that the one you hire is a perfect match for your company.
How AI Can Help Build and Enhance Employer Branding
As you can see above, employer branding is built upon multiple components. Each component requires extensive time, research, and resources.
Luckily, there are AI tools that can streamline this process. AI can help by automating repetitive tasks, shortening time-consuming tasks, and analyzing huge amounts of data to give you insights to make informed decisions.
Some other ways you can use AI for your branding efforts are:
AI for Sentiment Analysis
What is the general opinion about your company? You can find out by using AI-powered brand monitoring tools like Sprout Social, Brandwatch, and Reputation. These tools track mentions, comments, or reviews about your company online, plus study the tone and emotion behind them to gauge the public’s perception of your company.
Knowing all of these can help you identify any areas of improvement in terms of your branding efforts or any internal processes.
Listening tools also use AI to quickly track and identify trending social media topics instead of relying on time-consuming traditional research methods. These can help you see any trending topics in your industry that you can capitalize on or identify how to position your company in your market properly.
Lastly, these tools can help you spot any negative comments or PR-risk issues before they grow bigger, helping you keep your image clean.
AI for Recruitment
Long response times during a hiring process can damage your reputation.
Thankfully, there are AI chatbots that can help. Tools like Mya, Paradox, and Humanly can answer your candidate’s questions 24/7 and guide them through the hiring process. This way, they feel supported even if your team might be offline.
AI recruitment chatbots can also handle preliminary screening by asking relevant questions and analyzing their response to match them to a potential role. They can also be used to schedule interviews, send reminders, or provide personalized updates.
This creates a more streamlined and faster hiring process, which is a positive for both candidate and recruiter sides.
Another way AI can help in recruitment and branding is by using bias detection tools. Pymetrics and HireVue can analyze resumes and video interviews with built-in bias mitigation. Meanwhile, tools like Textio can analyze job descriptions to spot any gender bias.
These tools can help ensure that your candidates are assessed fairly and reinforce your company’s commitment to inclusivity and diversity.
AI for Visual Branding
How your company’s visuals look affects your reputation more than you think.
Here are some quick stats:
- 55% of brand impressions are based on visual elements
- 60% of people avoid companies with unattractive logos
- Poor website design and content drive 38% of visitors away
If you want to maintain a strong brand image, you need to prioritize your visuals. You can use AI logo generators like Design.com, AI color palette creator like Huemind, or AI font generator like Vondy to make this process easier.
Need images for your company website, recruitment materials, or business cards? You can use image generator tools like Midjourney, Microsoft Designer, or Adobe Express. If you’re aiming for stock photo-esque images, you can use Stockimg.ai or Recraft to generate images of a similar style.
Conclusion
A strong and compelling employer branding is not built overnight. But you can make the process easier and faster with the power of AI.
AI tools can help you reduce menial tasks, provide important insights, and generate beautiful branded content. All of these can help you scale your branding efforts and make you the top employer choice in a crowded marketplace.
