CAREER & HIRING ADVICE

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16 Marketers Give Their Advice On How To Maintain Work-Life Balance

Do you feel that work is the only activity that you do the whole day? You’re not the only one. A lot of professionals struggle to maintain a healthy balance between work and personal life. 

Having a work-life balance is necessary. It can prevent professionals from having severe burnout. Moreover, people are far more productive if they have a work-life balance. 

Therefore, we have asked 16 Marketers to share their advice on how to maintain a work-life balance.

Andrea Shirey, CEO at One Nine Design

One of the best pieces of advice I ever received was to evaluate work-life balance weekly, not daily. As business owners, we know that any given day can shift on a dime. We may plan to spend a few hours working and then head out early for a long lunch with a friend or to take a fitness class, only to get caught up in a phone call or unexpected crisis.

There will always be heavy days where work seems to take more of a priority than other parts of life, and that’s okay as long as your weekly work-life balance evens out in general. I advise taking a mid-week pause and evaluating the balance so far. Are you on track? Do you need to schedule additional downtime later in the week? Delegate a set of tasks to a colleague?

There’s no such thing as perfect balance, but when you view it weekly and make minor adjustments, you’re more likely to feel like you’ve achieved your goals – both at work and in your personal life.

Anna Zubkova, Outreach Team Lead at Sender.net – Omnichannel Platform

In a challenging and dynamic marketing world, it’s hard to get rest sometimes — all deadlines, new strategies, and other responsibilities might be a bit overwhelming. Therefore, it’s important to get in sync with our bodies and mind, or else we’ll burn out.

For me, one of my favorite things to do when I want to disconnect from work is gym. Physical activity is great when you want to clear your head. Also, many studies show that it boosts your cognitive health, including learning and thinking, hence, more ideas during work hours!

I also like to disconnect from interruptions and focus on one task at a time, so I won’t need to stay late. I promise you, work without any interruptions for 2-3 hours, and you’ll see that sometimes what might take a few days, takes a couple of hours when you focus.

Most importantly, I prioritize. Not all tasks are life-or-death situations (none are, actually!), so just prioritize and remember that rest and time for yourself should be at the top of your priorities.

Gerry Dimova, Content Marketing Manager at ScreenRec

Two words: Priorities and focus. The problem is not that we don’t have enough time. It’s just that we need to be a bit more strategic about how we spend it. And we need to be ruthless about protecting it.

An example of priorities is filtering the information that we consume. If I had unlimited time, I’d read all the articles and books about marketing. But the reality is that I can’t do that. So, I have to use my discernment and read or watch the stuff that really helps me grow in the direction I want.

An example of focus is dividing your hours in time for communication and time for work. I know. It feels almost like a crime… But if you learn to set the right boundaries and to communicate more effectively, you will actually be doing a favor to the people you work with.

One rule I have is that if it’s not going to be a discussion, it’s not going to be a meeting. If I just have to share my screen and explain something to someone, I’d rather record a video that they can watch over and over, instead of having them attend a thirty-minute monologue of a “meeting” that can bore them to death. This also helps me create reusable content. So, when I get the same question again… Boom! I send the video and go on with my day.

Work never ends. You are the one who has to put the limits and protect your time. In the end, it’s up to you to decide that you want better work-life balance and start saying No to the things that don’t serve this purpose. And believe me, you will find yourself saying No much more often than Yes.

Lily Will, CEO at Ever Wallpaper

I’m consciously making an effort to set aside time for both work and personal or leisure activities and trying to schedule work tasks during times when I know I’m most productive.

I say no to additional work commitments if I feel like I already stretched too thin.

I also think open communication with my employee is important so she’s aware of my other commitments and can help me to find a balance that works for both of us.

I’m not afraid to ask for support from my family and friends when I need it. I’m also using childcare and other domestic tasks services sometimes when I feel that would just take away my free time.

One tip to not burn out: Just remember that there will be times when work demands will take precedence over everything else. However, try to make sure that these periods are the exception rather than the rule.

Holly Worthington, Content Editor at Mode