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A solid landing page is vital for content marketing to minimize your website’s bounce rate, gather leads, and drive sales. Thus, having a top landing page builder improves your internet marketing efforts and increases sales and conversions.

The content of your landing page will vary depending on the product or service you provide, but several components are universal to every high-converting landing page.

It can be a video demonstrating the value of your organization and guiding you to a contact form or the benefits of joining an email list.

Of course, to achieve high conversions, you need high-quality visuals, a compelling Call-To-Action, and more. Therefore, landing pages are a terrific strategy to employ A/B split testing, understand what works for your audience and build trust.

Landing pages can be used as part of an ad campaign or combined with your email marketing efforts.

This article will deep dive into some of the top landing page builders to effortlessly build your first landing page.

Moosend

Moosend is an email marketing service that includes a landing page builder. Moosend has a complete toolkit of valuable features that compete with industry-leading landing page platforms like Instapage and Leadpages.

In addition to the essential elements like pictures, text, and video widgets, Moosend also includes a handy countdown timer widget that can help you increase conversion rates by adding a feeling of urgency to your offers.

Like most page builders, the editor is entirely responsive, so your content will appear excellent on any screen size, whether on a mobile device or a desktop. 

If that’s not enough for you, Moosend steps up the game, allowing you to change your landing page’s desktop and mobile versions separately, giving you complete control for customization.

The builder also provides many high-converting templates. Depending on your niche, you can choose from a vast template library. Whether searching for real estate landing pages, eCommerce ones, or anything really, Moosend got you covered. 

If that wasn’t enough, you also have access to a CRM, email builder, automation tools, and extensive reporting and analytics, among other digital marketing features.

Pricing

  • Free 30-day trial
  • Paid plans start at $9/month (include limitless landing pages, forms, email campaigns, automated processes, etc.)

Hubspot

HubSpot’s landing page builder is clean and easy to use, offering various features to achieve every marketing goal. 

Hubspot can help you manage several landing pages, whether a small business or a large enterprise. As expected, pages are perfectly responsive on all devices and professional-looking.

You can simply opt-in for more premium features if you need to upgrade your game. If you don’t know where to start, Hubspot enables you to create personalized landing pages with various templates. The free plan includes 13 templates tailored to certain industries and metrics to track your progress.

Apart from that, Hubspot offers a variety of tools such as personalization based on your existing HubSpot contacts. The builder also includes HubSpot’s powerful analytics and testing capabilities, allowing you to optimize your page for attracting more potential customers.

Pricing

  • Starts free 
  • Marketing Hub Starter: $46/month (includes forms, landing pages, email marketing, live chat)

Clickfunnels

ClickFunnels is a platform dedicated to creating high-converting sales funnels and ultimately increasing your revenue. However, the platform offers tools to create landing pages and improve lead acquisition. 

Clickfunnels has a landing page builder where you can craft beautiful-looking pages and customize them to match your brand’s voice. With Clickfunnels, you can test your campaigns with A/B split tests, increasing the chances of success.

You may also deliver personalized experiences to potential customers via text, email, social media, and desktop notifications which can be a great addition to your marketing toolbox.

Pricing

  • The Basic monthly plan is $97
  • ClickFunnels Platinum plan is $297 per month.

Leadpages

Leadpages is a popular landing page builder which focuses on connecting small businesses with audiences to collect leads and close sales. 

Leadpages offers a drag & drop builder to customize your landing page designs or the templates from the wide variety they provide. The templates are conversion-optimized with a responsive and professional-looking design. 

Using the builder you can add photos, videos, animations, and other elements to make it pop, impress your potential customers and convert them into buyers.

The platform includes an intuitive analytics dashboard to A/B split test your campaigns and real-time conversion advice to make data-driven decisions to improve your marketing efforts further.

Pricing

  • Standard plan 49$/month (including 1 site, landing pages, pop-ups, and support)
  • Pro plan 99$/month (3 sites, landing pages, pop-ups, integrations, priority tech support, A/B testing, etc.)

Wishpond

Wishpond is an efficient landing page builder that will help you increase leads and, ultimately, sales. It provides many high-converting templates with responsive designs from a variety of niches.

Marketers of every level can easily craft landing pages using the platform’s editor without design or programming skills. Once you’ve finished, you may share your landing page on your website, WordPress, or social media.

Another innovative feature is the built-in appointment scheduler which can help you accept reservations directly from the landing pages.

With Wishpond, you’ll also access additional features like email marketing automation and conversion tools. 

The contest function is another excellent tool in your arsenal. In most cases to create a contest you need a dedicated tool like Woorise but with Wishpond everything is different.

You may use it to build your own social media freebies and incentives, which will help you generate more leads and sales. 

You can create Instagram contests, photo contests, and more to encourage your target audience to participate and increase your brand awareness.

Pricing

  • Starting Out plan ($49/month billed annually) 
  • Everything You Need plan ($99/month billed annually) 
  • Rapid Growth (from $199/month billed annually)

The Takeaway

Selecting between this list of landing page builders comes down to your goals as a freelancer or company. Every platform offers the same basic features, but some unique parameters make each landing page builder slightly different.

A great way to understand which one fits your needs is to test them out using a free trial or a free plan. Having a dedicated tool for your landing pages is crucial in today’s marketing world and can drastically increase conversions if you do it right.


Alex works at Moosend as a content writer. He took a chance and moved from his professional architectural career to the field of digital marketing and hasn’t looked back. He enjoys traveling to new locations throughout the world in his spare time.