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Search Engine Optimization is arguably the most important part of digital marketing. With the right SEO strategies, you will generate more traffic to your website. More traffic means more potential customers and if you employ the right techniques correctly, converting the visitors to leads becomes so much easier. SEO is a constantly changing field, though. … Read More »

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Internet use is at an all-time high. Even the smallest business has a website these days. With a global pandemic sweeping through the world, our lives are being lived virtually. Businesses have had to do all they can to get through this economic struggle. Digital marketing is the most cost-effective form of advertising and fast… Read More »

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Hours upon hours are spent every month by diligent business owners thinking about how they can improve their products or services. Remaining stagnant is the fear of many business owners, and that’s because for any company to be successful, it must evolve. At the core of building rapport and creating loyalty within clientele is one… Read More »

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Virtual interview tips As businesses adapt from the current COVID-19 crisis, many companies and IT staffing agencies will be using remote video interview software to replace face-to-face in-person meetings. Just because they are virtual interviews doesn’t mean that you should treat them any differently than in-person ones. Here are a few virtual interview tips to… Read More »

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When there is a surge in the demand for a particular job, there is usually a corresponding rise in wages. This is especially so when there aren’t enough workers to fill these vacant positions. Since before the Covid-19 pandemic, there has been a rising demand for tech talent across the globe. This is because technological… Read More »

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The recent shift towards remote working has resulted in millions of employees, freelancers, and subcontractors working from home. While many people enjoy the improved work-life balance and the absence of commuting, there can be downsides to working from home. When you’re working remotely, it can have a knock-on effect on your household bills and expenses.… Read More »