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As a small business, it can be tough to attract new clients. You are up against big businesses with huge advertising budgets. How can you compete? It can be done, but you need to employ some effective marketing strategies. This blog post will discuss the top three tips for attracting more clients as a small… Read More »

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In today’s world, it is more important than ever to protect your intellectual property. If you have a great idea, it is essential to take steps to protect it from theft. Ideas are the lifeblood of any business, and if someone steals your idea, they could damage or even kill your business. In this blog… Read More »

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Engineering plays a role in almost every aspect of life. From constructing buildings to creating programs to help people adapt to the digital age, engineering has many fields to pursue. Engineers have been called the architects of the world, and have achieved that by avoiding the stereotypes that often follow of not being able to… Read More »

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A logo is one of the most important elements of your branding. It is the first thing that people see, and it can make a lasting impression. If you want to create a memorable and catchy logo for your brand, there are a few things you need to keep in mind. In this blog post,… Read More »

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The biggest asset of an organization is its workforce. Hence, many organizations are taking a step ahead to instill their workforce with the best skill in order to upgrade them to perform better. The ultimate goal of an organization is to ensure that the employees use their skills judiciously to serve a strong purpose. Any… Read More »

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When it comes to building a presence online, you’ve probably heard the phrase, “content is king,” But content alone is not enough. You need optimised content to be able to get traffic, search engine visibility and for your site to rank organically.  Content and SEO go hand in hand. But just why is content so… Read More »

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As a business owner or employer, it’s your responsibility to ensure that your workforce has the skills they need to do their jobs effectively. By training your employees, you’re assured of making a profit, meeting targets, and ensuring customer satisfaction. Your company can reap greater profits through training and development as you enhance your employees’… Read More »

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How do you ask for a higher starting salary? The salary is one of the most — if not the most crucial aspect of an individual’s employment. It determines how a person earns a living, thus impacting their lives and future.  It’s vital to get the salary that you deserve. As such, negotiation for a job offer… Read More »