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Running a business marketing directly to consumers (B2C) is a challenging undertaking. It would be best if you optimized your customer’s journey to score big numbers in sales. The three main pillars of B2C marketing are a brand’s talent to capitalize on its value, trigger an emotional connection and response with your consumer, and generate… Read More »

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In a world where 20% of small businesses fail within a year, it’s important that you make investments to secure your startup. You’ll get more money over time, find more customers, and improve your ROI. Here, we’re going to talk about a few of the investments that you need to make ASAP. Read on for… Read More »

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Workplace innovation gives businesses a competitive advantage while solving the pain points of customers and clients. To instill workplace innovation, offices must adopt new techniques and strategies to harness the creative side of their employees. While many companies acknowledge the need for workplace instigation, they don’t exactly know how to do it. If you’re a… Read More »

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If you want your business to grow, then there are a few different things that you need to focus on, such as the work you’re doing, how you brand yourself, and what kind of budget you have. Of course, at the epicenter of an organization’s growth are two things that need to form the foundation… Read More »

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There’s nothing worse for an employee than working for a company with a declining culture. If you’ve noticed employees aren’t as enthused about doing their job, it might have something to do with your company’s culture. When you have a cohesive company culture, it’s going to improve the efficiency of your business. It will also… Read More »

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Starting and running a small business can be difficult, but it is not impossible. With the right knowledge and resources at your disposal, you can make the process much smoother. In this article, we will provide 6 good tips for small business owners that can help them get started and succeed in their businesses. From… Read More »

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Workplace diversity has gained more attention in recent years. The benefits of inclusion and equality are numerous, and companies have started to realize this and promote diversity in their businesses. Statistics show that diversity and inclusivity in the workplace are still far from where they need to be. According to 57% of employees, their company… Read More »