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If you’re running a business, then you know that online marketing is essential. But what kind of online marketing should you be doing? Paid search, or PPC, is one of the most popular and effective forms of online marketing. In this article, we’ll discuss what PPC is, the main benefits, how it compares to other… Read More »

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It’s important that we strive to live in a world that’s fair to everyone and that goes for accessibility. Those that may find it difficult to navigate everyday activities due to disability are faced with similar problems they experience in the real world, online. The internet can be a space that is accessible to everyone… Read More »

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Active Directory (AD) is a service by Microsoft Windows that lets IT administrators manage data, applications, users, and other network aspects of their organization. AD security is vital to safeguard company systems, user credentials, software applications, and sensitive data from unauthorized access. Active Directory’s security compromise can sabotage your identity management infrastructure’s integrity, resulting in… Read More »

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As industries across the world continue experiencing rapid digital transformations, business owners need to ensure that they have as much information at their disposal as possible, both to guide their own development as well as improve on their products and services. Understanding how your business is performing, the impact your marketing efforts are having, the… Read More »

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Building a happy and collaborative team is the first step toward the success of your business. Essentially, happy employees are satisfied employees, and they’re more productive in their daily tasks. According to a British telecommunications firm study, happy workers are 13% more productive than unhappy workers.  Collaboration also encourages problem-solving. Every collaborative team member has… Read More »

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There’s a great deal of advice available about how to get your job application right. This is certainly understandable, as it’s a vital component of getting your foot in the door. But it’s far from the only important aspect of the hiring process. Once you’ve gotten past the applicant tracking system (ATS) and demonstrated you… Read More »

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Cybersecurity is becoming a vastly vital field for every business and industry because financial transactions, data sharing, and buying and selling are all done online and these actions can be hacked into by malicious individuals.  As cybercrime is growing yearly on an immense scale, organizations and institutions whether they be government or privately owned are… Read More »