When reviewing hundreds of Engineering, Design, and IT profiles weekly here are some of the mistakes we still see on a daily basis for those job seekers with a profile on LinkedIN.
1. No Contact Information: This is the most glaring one we see when reviewing profiles, be sure to list your email at a minimum and having your phone # listed if you are looking for a new position is even better. If you are worried about spam, create and list an email specifically for job opportunities. Many employers and recruiters only have a free LinkedIN account so make sure they can contact you easily. You can also add links to your portfolio or resume.
2. Lack of professional Picture: A professional picture showing only you is important. Stay away from pictures with your significant other, cartoon drawings or your favorite pet.
3. Lack of a customized personal URL: Make sure and customize your personal LinkedIN URL. It looks professional and is a great addition to your email signature.
4. Lack of recommendations: Make sure and ask managers you have worked for or coworkers for recommendations related to your work experience.
5. Minimal experience listed: Completely fill out your experience and education section. Don’t only list employers and employment dates. It is a good idea to have between two to five sentences about the relevant work you performed at each job, the types of CAD systems, programming languages or software you used specified under each job.
6. Skills are not listed: Under the skills & endorsement section list the types of CAD systems, programming languages or software, skill sets, training or other relevant keywords that will make your profile come up in a search.
7. Very little information in summary section: Complete your summary section as a value proposition to potential employers. Here you can list the type of work you prefer doing, some of your career interests, years of experience with certain skills sets, CAD systems or programming languages etc.. This is also another good place to list your email.
8. Basic or boring headline: This 120-character section of your profile is a great place to grab an employer or recruiters attention. It can be used to state your most enticing experience, embed the most important keywords in your profile, or create an attention grabbing title that won’t be overlooked. When writing your headline consider your target audience and make it stand out from the crowd.
Taking time to create a robust and well thought out LinkedIN profile should put you ahead of the curve.
LinkedIN is full of boring profiles lacking substance, so be sure to standout in order to get that much closer to your dream job.